Internet Marketing Do You Believe

Do you believe in the product you’re selling? Do you?

In face to face marketing it is imperative to be so completely sold on the product you are ‘direct marketing’ that you can explain what the product is best used for and you can explain how you use the product.

When interfacing with online customers you actually have the same opportunity through Internet marketing. In this case you can provide personal information and unique uses for the product through knowledge-based articles.

I suppose it is possible to sell a product online for which you may not have a great interest. However, the truth is when you are committed to a product and believe in its ability to assist your customers you will find Internet marketing much easier.

There are plenty of entrepreneurs who will latch onto whatever they view as the next ‘hot’ item and then switch product when the next trend strikes. The game of hopscotch may have been fun in elementary school, but it does very little to help you in long-term Internet marketing of your site and product lines.

One of the best ways to get on board in the sale of a product for your online store is to research the product first. This is typically followed by a purchase of the product for testing. In the testing phase you should be convinced that the product has a high standard of quality, return on investment and will have a price that will make for a happy customer.

Far too often business owners will purchase a product in bulk for sale only to discover that the product does not meet customer expectations. This often leaves the online business owner lamenting the fact that they did not take the time to personally evaluate the product before determining their willingness to sell the product.

Some companies will provide a sample of the product for business owners to try, but even if this is not available the product should be acquired prior to opening the line through your ecommerce site.

If you can go into the search for a product line the same way you would shop for a similar product for yourself in a brick and mortar store you may find that you are more apt to select a product that is in keeping with your own high standards and personal taste. Remember less expensive may not translate to a better selling product. If you can explain in a content rich site why the product is superior from a personal standpoint you are likely to discover your prospective customers might just agree with you.

Tips To Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years.

It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are a few ways to make sure your customers keep coming back.

* Understand lost customers. Many business owners mistakenly believe that customers choose to patronize other companies solely because of better prices. While pricing can be a concern, customers often head to the competition when they don’t feel valued.

A change of lifestyle may have also created a situation where customers no longer need your product. By staying in touch with their needs, you might be able to adjust your offering to continue servicing them.

* Know your customer’s top priority. Maybe it’s reliability or speed or cost. Your company should know your clientele’s No. 1 priority and consistently deliver it. Remember, customers’ desires change frequently, so ask yourself this question every six months.

* Acknowledge the lifetime value of customers. The lifetime value of your customers is the income you would gain if a customer stayed with you as long as they could possibly buy your product or service.

For example, the lifetime value of a customer employing a financial adviser could be several decades and could span several generations. Treat the parents well and you could win the children’s business.

* Create a positive first impression. Good first impressions tend to generate loyal customers, and you get only one chance to make a positive first impression. Appearance is important. The exterior and interior of your business should be neat and clean.

* Listen to the customer. Employees should listen actively to customers. Reassure your customers that you genuinely want to help them. Customers will judge your business based on the politeness, empathy, effort and honesty of your staff.

* Address and resolve complaints quickly and effectively. Inevitably, your employees will encounter unsatisfied customers. Whether they’re returning an item or changing a service, customers expect a fair policy. If you cannot offer a resolution immediately, let the customer know when he or she can expect an answer.